That's the question at the heart of the Flip The Script podcast.

Each week a guest brings a story they love - a film, a TV show, a book, even a song - and Sarah Evans, who spent 25 years developing stories for the likes of the BBC and beyond, shows them what their choice reveals: the values that have been quietly driving their decisions all along.

Then we go beneath the story to 'flip the script'. The conversation starts being about them - businesses, careers, turning points - and our guests discover the thread running through everything, often hiding in plain sight.