Hi, I'm Sarah.
I spent twenty-five years reading other people's stories for a living - as a story producer for the BBC and others, and later creating and leading degrees in screenwriting.
It turns out it's a skill that transfers.
Because your values are a story too. You've just never had anyone read it properly.
The three-minute video version
Where this all started: a toxic team, a question from my boss I've never forgotten, and what I found on the way back...
Meet Founder and Coach Sarah Evans
CLICK BELOW TO WATCH
Note: The video highlights the Values In Practice® System - the coaching process that sits inside The Values Fingerprint®.
What I found on the other side
In the video I briefly mention "recovery", then keep on moving. What I didn't say is how far things had gone - the stress of that environment put me in hospital with a life-threatening illness.
That was the wake-up call I didn't know I needed.
When I finally sat down and worked on my own values - properly, with the evidence from my own life - I understood the thing that now sits underneath everything I do.
I didn't need to become someone new. I needed to get back to who I really was.
That's what The Values Fingerprint® is.
Not reinvention.
Realignment.
My values, in practice
I spend my working days asking people to get honest about what drives them. It'd be a bit rich to keep quiet about my own. So here are my five - and how they run this business.
Honesty
My top value - and for me it's never been just about telling the truth.
It's being heard, and being believed. (I know exactly what it costs when you're neither.)
So when you tell me what's been happening, my starting position is trust. People are honest with you when they can feel you're honest with them - it's how every good room I've ever run has worked, from script departments to workshops.
Connection
The real kind - listening, empathy, and a laugh when one's needed.
I'm an introvert who loves people, which surprises everyone except other introverts. Small talk takes energy; a proper conversation about what actually matters can keep me going for hours.
It's why my groups are always capped. Real connection needs some space.
Autonomy
Choice, freedom, being trusted to find my own way.
Hand me a rulebook and my creativity packs its bags - so I'd never hand you one.
I'll never tell you what your values are, or what to do about them.
You build the evidence. You make the calls, with me as your guide.
Growth
Once something's got me, I have to learn everything about it - story structure, the emotional brain, values (of course 😉).
And every time I take someone through this process, the process itself gets sharper.
Twenty-five years of script development habits, refusing to retire.
Purpose
For me it looks like structure, clarity, and being properly thorough.
I like building things that last, and making complicated things simple - the same instinct that turns a messy first draft into a script that works.
It's why your Fingerprint isn't a feeling. It's a map, and you leave with it in your hands.
The images are from my own Values Fingerprint®. Yours won't look like mine - which is kind of the point.
Who I work with now
People who look fine on paper. Leaders, founders, the ones everyone else leans on - who've quietly started to wonder why it all feels so heavy.
Together we:
Break the cycle of people-pleasing and burnout
Identify what actually drives you
Put your values into daily practice - so you can live and lead like yourself
I don’t do vague coaching. I do clarity.
You bring your life stories. I bring the structure, tools and experience. Together, we connect the dots to create your unique Values Fingerprint® - and a plan to live it.
For the part of you that checks these things
(I would too).
MA, FHEA. Qualified coach and facilitator. Twenty-five years in TV and film, running script production on prime-time drama for the BBC, as well as Sky and UK Film Council. Creator and leader of degree programmes in higher education. Founder of The Values Fingerprint®.
Want to work with me?
Ready to talk? Book a no-obligation call.
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